Women's Basketball

    Patrick Auerbach
    Patrick  Auerbach

    Director of Operations & Marketing

    8th season

    UCLA 1992

    Patrick Auerbach joined the women's basketball staff as the program's first-ever director of operations and marking in July of 2000 and is now entering his eighth year with the Women of Troy.

    His primary operations duties include basketball scheduling, budget management, facilities scheduling, team travel coordination and serving as the program's liaison for a variety of administrative matters. His marketing responsibilities include directing ticket sales efforts, setting and meeting attendance goals, as well as developing game-day promotional events, brand enhancement initiatives and community relations programs for the Women of Troy.

    Over the past seven seasons, Auerbach's marketing efforts have progressively increased USC home attendance figures, which have more than doubled since 2000, and now account for 10 of the top 30 all-time single-game crowds for the Women of Troy. Last year, USC registered its first-ever sell-out in Women of Troy Basketball history and set a new USC single-game home attendance record as 9,749 fans packed the Galen Center on Feb. 10, 2007, for the annual battle vs. cross-town rival UCLA. This historic event, which sold out nine days in advance, also stands as the Pac-10's highest-ever attended women's basketball conference game. Additionally, Women of Troy marketing outreach partnerships raised nearly $10,000 for local non-profit community-based programs during the 2006-07 campaign. In 2005-06, the Women of Troy hosted UCLA in front of a then-record crowd of 8,667 in USC's final season in the Sports Arena, and in 2004-05, USC played before three 3,000-plus home crowds for the first time in 20 years, including a season-high 5,222 during the conference finale vs. UCLA. The Women of Troy also posted their largest-ever non-doubleheader, non-conference basketball crowd of 6,172 in a December match-up vs. top-ranked Connecticut at the Sports Arena in 2003-04.

    For the past four seasons, Auerbach has also served on the seven-member NCAA Women's Final Four Media Coordination Committee, collaborating with NCAA Division I Women's Basketball Championship staff and the NCAA Division I Women's Basketball Committee for on-site operations of NCAA Women's Final Fours in New Orleans, La., Indianapolis, Ind., Boston, Mass., and Cleveland, Ohio, respectively.

    Prior to his arrival at USC in 2000, Auerbach held the consulting positions of Year 2000 Compliance Coordinator (1999) and Marketing Works Project Manager (2000) at the Coca-Cola Company in Atlanta, Ga. He also boasts a rich background in women's basketball, including one year (1998) serving as the Assistant General Manager and Director of Public Relations for the Detroit Shock of the WNBA. Auerbach spent four years as the Director of Media and Public Relations for the Women's Basketball Coaches Association (1994-98). During this time, he also served as a research and information consultant for USA Today's Coaches Poll program (1994-98), ESPN's exclusive NCAA Women's Basketball Tournament coverage (1996-97), and as an event operations consultant for Intersport Television's Honda Elite 4 Holiday Classic (1997). Auerbach additionally worked as a Sports Information Desk Supervisor on the Basketball Operations Secretariat Staff at the Centennial Olympic Games in Atlanta.

    Auerbach earned a bachelor's degree in sociology and business from UCLA in 1992 and a master's degree in sport administration and management from the University of Tennessee, Knoxville in 1994. While in graduate school, he completed his thesis, "AIAW Large College/Division I Basketball's Impact on Women's Intercollegiate Athletics, 1971-1982" and won five CoSIDA honors for excellence in sports publications. Auerbach is currently working on his doctoral dissertation, "Decisions Under Influence: College Presidents' Athletics-Related Decision-Making Behavior at NCAA Division I Football Bowl Subdivision Institutions" and expects to earn his Doctor of Education (Ed.D.) degree in higher education administration from USC's Rossier School of Education in the spring of 2008.

    Born on Aug. 22, 1970 in Van Nuys, Calif., he currently resides in Hollywood Hills.