Lamont Long scored a career-high 31 points and Kenny Thomas added 17 and 11 rebounds as 10th-ranked New Mexico routed Southern California, 98-76, in the nightcap of the NABC Classic in Albuquerque, New Mexico.
Royce Olney added 19 points and eight assists for New Mexico, which held a 76-50 lead after three quarters. The Lobos (1-0) made 17-of-31 shots in the first half, including 7-of-14 from three-point range.
"It was one of those basketball games I thought when we played well we did some things," said New Mexico coach Dave Bliss. "We got a little sloppy when we tried some things we need to work on. Part of it was my fault and we lost some intensity."
Jarvis Turner led USC (0-1) with 18 points and five rebounds. Adam Spanich added 10 points for the Trojans, who shot just 36 percent from the field in the first half (9-for-25). They also committed 13 of their 21 turnovers in the opening 20 minutes.
USC's senior trio of Gary Williams, Gary Johnson and Elias Ayuso combined for 13 points on just 4-of-15 shooting.
"We played a very good team tonight," USC coach Henry Bibby said, "a veteran team that shot the ball very well from the outside. We wanted them to shoot it from the outside. My philosophy is that you don't win games from the outside but they proved me wrong."
The game featured all three experimental rules this season. There were four 10-minute quarters, a 40-second shot clock and no more than five players were allowed along the lane for a free throw.
After USC scored the game's first basket, the Lobos answered with 12 of the next 14 points. Thomas had five, Lane four and Olney three during the burst, which ended with New Mexico ahead, 12-4, with 6:53 left in the first quarter.
Turner's baseline jumper cut the margin to six, but New Mexico put the game out of reach with a 17-6 burst to close the quarter. Any chance the Trojans had to get back into the contest evaporated when New Mexico closed the first half with a 15-8 run.
The Lobos led 86-55 with 6:09 left in the fourth quarter but Southern California had a 21-9 burst to make the final score a bit more respectable.
The meeting was the first between the schools since the 1983 Great Alaska Shootout. USC leads the series 5-4.