The "Heritage Initiative" is most ambitious in department's history.
Trojans win 25 medals, including 12 golds, at 2012 London Games.
Trojans are riding a five-game winning streak into Tuesday's contest.
Trojans look to stay hot after 7-4 win over No. 19 Cal State Fullerton.
USC faces tough competition in the week ahead.
Pat Haden, a Rhodes Scholar quarterback who played on 2 national championship teams at USC and a Super Bowl squad with the Los Angeles Rams before becoming a successful businessman and football broadcaster, assumed the athletic directorship at his alma mater on Aug. 3, 2010.
The 57-year-old Haden will oversee 19 men's and women's teams and the $74 million budget that make up the nation's most tradition-rich athletic program.
Along with his athletic director position, he received a joint faculty appointment in the USC Marshall School of Business and USC Annenberg School for Communication and Journalism. He works with faculty to design new curricula in areas such as sports business and sports journalism, and lectures and teaches courses.
From 1987 to 2010, Haden was a partner and managing director of Riordan, Lewis & Haden, a Los Angeles private equity firm that invests in high-growth middle market companies. His partners were former Los Angeles mayor Richard Riordan and Chris Lewis, an All-American tennis player on a pair of USC's NCAA championship teams.
From 1982 to 1987, Haden was an attorney in the Los Angeles office of Lillick, McHose & Charles.
He also was an analyst on college and pro football telecasts for CBS (1982-90), TNT (1990-97), NBC (1998-2009, where he did Notre Dame games) and FOX (2008) and on radio with CBS and Westwood One.
He served on USC's Board of Trustees from 1991 until 2010 and chaired the board's Academic Affairs and Student Affairs committees. He was a key adviser to a pair of USC provosts, working closely with them on all aspects of the university's teaching and research mission. He also chaired the fundraising initiative of USC's College of Letters, Arts and Sciences. He served on the USC Alumni Association Board of Governors from 1984 to 1988.
He has served on numerous corporate and non-profit boards, including Systems Management Specialists, Data Processing Resources Corporation, Adohr Farms, Tetra Tech, The Apothecary Shops, Rose Hills Foundation, Fletcher Jones Foundation, Good Samaritan Hospital, Boys Town of Southern California, Multiple Sclerosis Society of Los Angeles and Crippled Children's Society of Los Angeles. He formerly chaired the March of Dimes Reading Olympics in Los Angeles and the Boys Life National Illiteracy Campaign.
Haden exemplified the term "student-athlete" while at USC. Not only was he one of Troy's most productive quarterbacks, but he starred in the classroom.
A 3-time letterman (1972-73-74), he led the Trojans in passing in 1973 and 1974 (and in total offense in 1973). He was a member of USC's 1972 and 1974 national championship teams and played in 3 Rose Bowls. He was Co-MVP of the 1975 Rose Bowl (with lifelong friend J.K. McKay, the son of head coach John McKay) when he threw for 181 yards and 2 scores, including a TD pass (to McKay) and a PAT pass late in the game, for a comeback 18-17 win over Ohio State. A Trojan co-captain in 1974, he was named the team's MVP and Most Inspirational Player that season and was selected to play in the 1975 Hula Bowl. He helped orchestrate one of the greatest comebacks in college football history, throwing 4 touchdowns to lead USC to a 55-24 win over Notre Dame in 1974 after trailing 24-0 late in the first half. He still ranks 13th on USC's career passing list (241 completions) and is 14th in total offense (3,802 yards). He threw for 3,288 yards and 33 TDs in his career.
He was a 2-time Academic All-American (1973-74) and was named an NCAA Post-Graduate Scholar, NCAA Today's Top Five Award winner and National Football Foundation Scholar-Athlete in 1974.
Haden graduated from USC magna cum laude and Phi Beta Kappa in 1975 with a bachelor's degree in English and was awarded a Rhodes scholarship to Oxford, where he received a bachelor's degree in philosophy, politics and economics in 1978. He received a law degree from Loyola Law School in 1982.
A seventh round pick of the Los Angeles Rams in the 1975 NFL draft, he played for the Southern California Sun of the World Football League in 1975 and then the Rams for 6 seasons (1976-81) while also attending Oxford. He led the Rams to 3 NFC West Division titles (1976-77-78) and the team advanced to the NFC Championship Game in 1976 and 1978. He began 1979 as the starter, but was sidelined with a broken finger midway through the season as the Rams made it to the Super Bowl. He was the Rams' Rookie of the Year in 1976, made the Pro Bowl in 1977 and was named the NFC Player of the Year in 1978 by the Washington D.C. Touchdown Club. In his career, he completed 731-of-1,363 passes (53.6%) for 9,296 yards and 52 touchdowns.
He starred in football at Bishop Amat High in La Puente (Calif.), where he lived with the McKay family during his senior year because his family moved out of state.
He was inducted into the USC Athletic Hall of Fame in 2003, the Rose Bowl Hall of Fame in 1995, the National High School Hall of Fame in 1995 and the Academic All-American Hall of Fame in the 1988 inaugural class. He received an NCAA Silver Anniversary Award in 2000.
He was born on Jan. 23, 1953. He and his wife of 34 years, Cindy, have 2 daughters, Natalie O'Connor, 31, and Kelly Paulus, 30 (she played soccer at Georgetown and her husband, David, played football and basketball there), and 2 sons, Ryan, 29 (he played football briefly at USC), and Taylor, 27, as well as 5 grandsons.