Athletics News
    USC Athletics Signs Agreement With Silver Star Merchandising

    USC fans.

    May 12, 2011

    The USC athletic department has signed a 10-year license agreement with Silver Star Merchandising (SSM), a North Texas-based apparel manufacturer and distributor, Trojan athletic director Pat Haden announced today (May 12).

    Financial terms of the agreement, which goes into effect with the upcoming 2011-12 season, were not disclosed.

    With the agreement, SSM will have the exclusive license to manufacture and distribute USC branded apparel and headwear in the mass, mid-tier, sporting goods, specialty and online retail channels. SSM's USC apparel and headwear lines will be available at major retail outlets throughout the Southern California region and through, as well as on a national basis.

    The agreement is in addition to USC's existing contract with Nike, which is the official outfitter of the 21 varsity Trojan sports.

    USC will continue to operate its licensing program in-house, with most of its licensed apparel now being produced by SSM and Nike.

    "It is a perfect marriage," said Haden. "When we were presented with the opportunity to partner with Silver Star Merchandising, it became clear to us that their expertise in the apparel business with a top brand like the Dallas Cowboys meant that they would represent and shepherd our USC brand in the same manner throughout Southern California and the United States.

    "SSM has demonstrated that they feel as strongly about their brand as we do ours, so they will be a great brand ambassador for us. Further, with this agreement, the breadth and availability of USC apparel offerings will be much greater than it has been in the past."

    "We are excited about the opportunity to partner with a historic program like that at USC," said Jerry Jones Jr., President of Silver Star Merchandising. "We take very seriously the responsibility of managing a brand like the Trojans, and understand completely the hard work and dedication made by the coaches and student-athletes at USC to create that legacy. Knowing that, we will apply all our marketing and distribution resources into growing the brand and product lines for the benefit of everyone who follows USC."