Helpful Honda at the Coliseum

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By USC Sports Properties and the Southern California Honda Dealers

SoCal Honda.JPGUSC Athletics is proud to announce it has teamed up with the Southern California Honda Dealers to bring the iconic Helpful Honda team members to USC football. Keep an eye out for the Helpful Honda Ambassadors on game days, as they are sure to enhance your game-day experience. As the official Helpful sponsor of USC Athletics, you'll see the Ambassadors helping fans find their seats, carrying snacks, giving complimentary car washes to Honda drivers, conducting free bag checks - and to really get you in the Trojan spirit - hosting thrilling chariot rides.

Helpful Honda - launched in January 2007 - is a multi-layered program representing over 50 dealers from various cities across Southern California. They have succeeded in creating a unified voice through their signature evergreen message, "Helpful", and are excited to extend their campaign directly to you, the USC fan-base.

The Helpful Honda campaign continues to spread its Helpful message in a variety of ways throughout Southern California, including providing assistance at homeless shelters with warm meals and care packages, sending Helpful tanker trucks to surprise motorists with complimentary gas, distributing reusable shopping bags at local farmers markets, scheduling umbrella escorts during rainy days and visiting hardware stores and supermarkets to carry groceries and unload purchases for shoppers.

We are excited to have the Guys in Blue on board throughout the football season and look forward to their random acts of Helpful.

Follow Honda Helpful on Twitter (@HelpfulHonda) and like them at for clues on where, when and how the Guys in Blue will be surprising sports fans. Why? It's really their job to be Helpful!

1 Comment

Hello Helpful Honda,
I enjoyed watching the helpful Honda commercial for the USC game at the Coliseum.
I see visitors with the clear 12 x 12 inch Clear bags, do you know where we can get these type of bags?
We are concerned because we are taking a baby who needs a Clear diaper bag.
Thank you for all of your helpfulness,
Susan Naudin

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