BMW

Trojans in Times Square

| 1 Comment

As the Trojan Family invades Manhattan this weekend, be sure to check out Lane Kiffin and Matt Barkley on the Best Buy Theater video board at 44th and 7th.

WE PLAY BROADWAY

WEPLAY-Times-Square.jpg
(Photo by Jeff Benjamin)

1 Comment

I hate to say it but I'm not a huge fan of the aesthetics (ditto for the blog layout). It has too many bold elements, particularly the color scheme and language.

Of the 5% of New Yorkers that will understand that this is an ad for USC, not a Broadway play, less than half will see the LA in the word play and actually realize it stands for Los Angeles.

I think next year we need to have a more professional creative team come up with the branding for a school and team with such a rich legacy.

Leave a comment