Muscle Milk will continue in its role as USC athletics official performance protein provider after signing back on with USC Sports Properties. The full release:
Muscle Milk_USC.docx
"To continue our support that began in 2006 is a true testament to the brand that Muscle Milk is," said Chris Kildow, Vice President of Sports Marketing for Muscle Milk.
"The partnership with USC Athletics is a very important one within the scope of our overall collegiate marketing platform, but it's truly about supporting the student-athletes and helping these great programs succeed in every aspect of sport and academics. USC is an amazing institution, and we are excited about showcasing our brand with them for many years."
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