As we documented, Matt Barkley took a trip to Bristol to appear on several ESPN platforms last week, which prompted a question from a dutiful reader.
"Who pays for the trip and expenses? I'm sure it's ESPN, why isn't it considered an extra benefit and in violation of NCAA rules?"
Actually, the USC athletic department paid for the trip, but the general point relates to the NCAA statute below, which our compliance department sent to us.
12.5.3 Media Activities
(b) Outside the Playing Season
Outside the playing season, a student-athlete may participate in media activities (e.g., appearance on radio, television, in films or stage productions or participation in writing projects) when such appearance or participation is related in any way to athletics ability or prestige, provided the student-athlete is eligible academically to represent the institution and does not receive any remuneration for such appearance or participation.
The student-athlete may not make any endorsement, expressed or implied, of any commercial product or service. The student-athlete may, however, receive legitimate and normal expenses directly related to such appearance or participation, provided the source of the expenses is the entity sponsoring the activity. (Revised: 1/16/93, 1/14/97)
Actually, the USC athletic department paid for the trip, but the general point relates to the NCAA statute below, which our compliance department sent to us.
12.5.3 Media Activities
(b) Outside the Playing Season
Outside the playing season, a student-athlete may participate in media activities (e.g., appearance on radio, television, in films or stage productions or participation in writing projects) when such appearance or participation is related in any way to athletics ability or prestige, provided the student-athlete is eligible academically to represent the institution and does not receive any remuneration for such appearance or participation.
The student-athlete may not make any endorsement, expressed or implied, of any commercial product or service. The student-athlete may, however, receive legitimate and normal expenses directly related to such appearance or participation, provided the source of the expenses is the entity sponsoring the activity. (Revised: 1/16/93, 1/14/97)




















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