Business Savvy


Written by Dave Dulberg, USC blog contributor

After graduating from UC Davis with a bachelor's degree in Law and Society, Steve Gatena had a desire to achieve bigger and better things. So, of course he made his way over to USC.
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While working on his Master's degree in Strategic Public Relations at the Annenberg School of Communication in the Fall of 2008, Gatena (No.73 on the left) decided to make the most of his two remaining years of eligibility (previously was a DE for the Air Force and LT for UC Davis) and walked on to the USC football team.

During his two years at Troy, Gatena proved to be a very serviceable backup offensive tackle (2008) and tight end (2009). For his ability to provide the Trojans with depth and versatility on the practice field, Gatena was awarded USC's Service Team Offensive Player of the Year award for 2008.

And it's that same drive and character he illustrated in a Trojan uniform, that has made him a successful businessman off the field. 

Today, Gatena is the co-founder and CEO of the production company REP Interactive- a concept he initially purposed in his entrepreneurship class in the Marshall School of Business.

Specializing in new media commercials and viral videos, in just a short time REP has already teamed up on projects with GE Healthcare, Coldwell Banker, the Marriott and the Los Angeles Dodgers among others.

If you would like to hear more from Gatena, he will be at the Chelsea Lounge in Hermosa Beach tomorrow night at 6:30 PM for a Q&A session put on by the USC Marshall Partners South Bay/Long Beach Chapter.



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